WE CONNECT FOR CHANGE FROM THE MOBILIZATION AND FAITH

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Catholics

“Catholics are committed to change by being a replicator and multiplier of the message of love, brotherhood and service towards all living beings, that Pope Francis wanted to share with the world. The objective of it is to transform the economic and social model that governs us towards an inclusive, humane and careful paradigm with our common home ”. Lucas Wasson, project coordinator.

 
 

CHALLENGE

Understand the political preferences, the relationship with the church and the levels of awareness regarding the preservation of the environment of the Catholic population to design the best strategies and messages that allow the community to persuade in favor of a strong environmental agenda.

STRATEGY

A national survey was carried out to better understand our audience and a crowdsourcing platform was developed together with Catholic and civil society organizations to strengthen dialogue and actions around the Economy of Francisco and Clara.