Santiago Herrera

Senior Design Strategist

E santiago.herrera@movilizatorio.org

Santiago Herrera is a graphic designer from Universidad Jorge Tadeo Lozano, the areas of design that he likes the most are visual identity, illustration and UX and UI design. He is currently doing a Master in UX and UI design at LABASAD Barcelona School of arts & Design.

His career in design began with a love of drawing and making things that visually look good aesthetically and this idea was transformed as he was incorporated more into the world of design. And his idea in front of making graphic pieces changed that in addition to being a "pretty" piece, it should be functional and communicative. Now his passion in the realization of graphic pieces is that they have an impact on people.

He likes to get lost in the different worlds that the design and the concepts around it, getting to enter a project of which he may or may not have knowledge, is to get into a world of information that can be totally different from what he expected and this fills him with passion. His greatest hobby is concept art and his reference books are the artbooks of video games or animated films and the idea of how some artists manage to land such complex concepts in illustrations that have a visual narrative from the smallest detail.